For its appreciation of individuality, artistry and self-expression, M♺♼ is recognized as one of the most revolutionary and influential companies in the global cosmetics industry. What impact do you think the brand has had?įrom one country, one store and one tiny counter, M♺♼ Cosmetics has established itself globally. Every cent of the Viva Glam lipstick goes to the M♺♼ AIDS Fund: today, we have raised $490 million. In 1994, co-founders Angelo and Toskan sought a way to respond to the AIDS epidemic, which was affecting many members of the creative community and touched them personally.
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During these sessions, they become experts in the latest trends and products and learn how to demonstrate advanced makeup application techniques for an extremely diverse clientele.Īnother of our fundamental pillars is the M♺♼ AIDS Fund. All M♺♼ Artists undergo a certification process led by the company’s artist training and development team. Selected for their passion, originality and technical expertise, the artists working at M♺♼ stores and counters across the globe are a diverse range of individuals who deliver knowledgeable and exceptional service to customers with inimitable M♺♼ style and enthusiasm. What sets M♺♼ apart from other cosmetic companies? Today, not only do the original tenets of our brand DNA remain, but thanks to the passion of our stakeholders, the artistic and social evolution of M♺♼ has expanded to surpass its wildest dreams and lofty origins. Our founders, Frank Toskan and Frank Angelo saw the need for a line that would inspire and perform at the highest levels. No brand cultivates and sets the industry standard quite like M♺♼ Cosmetics. M♺♼ has built a community of makeup artists, models, photographers and journalists who have helped grow the brand through word-of-mouth buzz. Our iconic motto is: All Ages, All Races, All Genders. We encourage M♺♼ fans around the world to respect the right to self-expression and celebrate the beauty in everyone.
Keep an eye out for her profile in our new edition of EU Alumni Stories, coming out this fall. She graciously made time in her busy schedule to answer some questions about the company, the culture and how to best apply for a job at M♺♼ Cosmetics. M♺♼’s inclusive approach of using multi-racial and non-gender-conforming models as well as their comprehensive color palettes have also garnered them a loyal multicultural following.Ī BBA graduate of the EU Business School Barcelona Class of 2004, Boehm worked briefly as an export manager in Germany before joining M♺♼ cosmetics in 1999.
Since 1984, MAC, the disruptive yet wildly successful child of Estée Lauder’s 30+ brand family, has broken established beauty trends and is constantly looking for new ways of being at the cutting edge of make up like their introduction of Augmented Reality Mirrors in 2017. The stylish Vice President EMEA of MAC Cosmetics (M♺♼) has had a consistent, 20-year rise within the company. Brigitte Boehm Silveti is a force to be reckoned with.
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